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Divorce Lawyer’s risqué ads upset Chicago

Posted by Laura on September 6, 2008 at 1:22 pm

Corri Fetman has brought a new degree of infamy to divorce law, and to her firm. A series of billboard promoting the firm Fetman, Garland & Associates Ltd., including one featuring Corri Fetman personally, have made quiet the splash in Chicago since they went up in April of 2007. The boards featured the tagline, “Life’s Short. Get a divorce.” Accompanied by risqué photos, the ads caused quite a stir, upsetting feminists, fellow lawyers, and community members.

John Ducanto, former president of the American Academy of Matrimonial Lawyers, called the signs “grotesque,” and “undignified and offensive.” Ducanto was so outraged by the ads that he asked the Attorney Registration and Disciplinary Committee of the Supreme Court of Illinois to sanction Fetman. The billboards were taken down thanks to action by 42nd Ward Alderman Burton Natarus, because Fetman had failed to apply for the appropriate permits.

Fetman, however, sees no problem with the signs, which initially went up in April of 2007. Indeed, a second batch, now featuring the tagline “Take Control. Get a Divorce,” are now displayed throughout Chicago. However, not only has Fetman put up these ads: She stars in them! Fetman is the woman in these ads, and the man accompanying her is her “personal trainer.” (No, Really).

Fetman has also, as of January 2008, appeared in Playboy Magazine, and begun writing a column titled the “Lawyer of Love” for the infamous men’s magazine. Fetman’s work with Playboy has drawn a good deal of criticism, but she stands by her decision, stating that she “shouldn’t be punished for having brains and a body.”

“It was the best time I ever had with my clothes on or off. This was a once-in-a- lifetime opportunity to pose for the premiere men’s magazine in the world,” Fetman says of the photo shoot for Playboy. The ads, which created quite a bit of stir initially, have caused significantly more attention for her firm. And while the first set drew the ire of the community, the second set, now with correct permits, have been able to stay up.

While Fetman may have caused quiet a stir, it remains that divorce in the United States has been declining since 1970. The divorce rate is still between 40 and 45 per cent in the US, (while only 37% of Canadian couples are likely to divorce, as of 2004) and Fetman’s firm is just another trying to capitalize on this particular phenomenon. While her ads and antics may make her colleagues wince, Fetman may take as much pleasure as she’d like in flaunting her body to advertise her completely-unrelated legal skills.

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