When advertising online, many lawyers are beginning to use video. The internet has evolved to the point where video is in the forefront in part because of broadband connections becoming ubiquitous. Not even ten years ago, the idea of loading your website full of streaming videos that required high-bandwidth connections was preposterous, but as we have seen with Youtube and its competitors, video is now the status quo. And as some are finding out, utilizing this medium to advertise legal services works because it allows you to showcase the way you present yourself, connect better with viewers, and ultimately grow your business.

Online video feeds may be a new phenomenon, but lawyers have been using videos for years to advertise their law firm with television spots. By using video, you allow people to see the way you handle yourself. Unlike words, which are limited to effective word play, video allows you to exhibit your body language, mannerisms, inflections, and intonations as well which are all important parts of clarifying your message. These also tend to be important factors when litigating, and are selling points to prospective clients.

Connecting with clients has always been an essential part of the process. Online video allows a lawyer to send a more personalized message to visitors. You cannot smile with words. The use of video technologies sends a message to clients that this firm is successful and on the cutting edge of what is happening.

Online video is a way of separating yourself from the pack. There are tons of advertisements for firms in the phone book, a litany of commercial spots on television, and a plethora of other ways lawyers use to advertise themselves. Streaming video is a way to differentiate your firm from the herd.

Times have definitely changed. As one firm reports, they used to get about a four or five times return on their phonebook advertising. Now it is down to a $1.25 return on every dollar spent. However, after instituting streaming video to their website, they have seen a six or seven-fold return on their investment. Once again proving that video is a viable and fiscally sound form of advertising.

Video advertising to your potential client base is available with LawyerAhead Inc.  To learn more send an email to advertise@lawyerahead.com .